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Executive Business Review

cus_acme_robotics

ARR

$148000

Verlängerung

2026-06-12

Tage bis Verlängerung

21

Klassifizierung

likely churn

Dieses Konto zeigt vor der Verlängerung deutliche Abwanderungssignale. Faktoren und Belege deuten auf ein Risiko der Wertwahrnehmung hin; handeln Sie vor dem Verlängerungsdatum mit der empfohlenen Maßnahme.

Erstellt am 2026-07-21

25-Wochen-Gesundheitstrend

Wöchentlicher Signal-Score über 20 beobachtete Wochen (höher = stärker gefährdet).

2026-01-05 · 21 · standard 2026-01-12 · 24 · standard 2026-01-19 · 22 · standard 2026-01-26 · 27 · standard 2026-02-02 · 31 · standard 2026-02-09 · 30 · standard 2026-02-16 · 36 · at risk 2026-02-23 · 41 · at risk 2026-03-02 · 44 · at risk 2026-03-09 · 52 · at risk 2026-03-16 · 58 · at risk 2026-03-23 · 61 · at risk 2026-03-30 · 67 · likely churn 2026-04-06 · 71 · likely churn 2026-04-13 · 74 · likely churn 2026-04-20 · 78 · likely churn 2026-04-27 · 81 · likely churn 2026-05-04 · 84 · likely churn 2026-05-11 · 86 · likely churn 2026-05-18 · 89 · likely churn
Wahrscheinliche Abwanderung Gefährdet Standard Expansion

Aufschlüsselung der Risikofaktoren

Faktor Gewicht Aktuell Beitrag
payment history 0.40 0.62 0.248
usage trend 0.30 0.88 0.264
champion status 0.20 0.91 0.182
support sentiment 0.10 0.84 0.084
Gesamtscore 0.778

Wichtige Belege

HubSpot (1)

  • hubspot:deal_8841992 Renewal deal slipped from 'Contract Sent' back to 'Negotiation'; close date pushed +21 days. · 2026-05-19

NPS (1)

  • nps:survey_2026q2_acme Detractor: scored 4/10 — 'great product, unclear ROI at our current seat count'. Respondent = economic buyer. · 2026-05-14

Slack (1)

  • slack:C04ACME/p1716031200 Shared channel: admin Maya O. wrote 'leadership is reviewing the renewal budget this quarter'. · 2026-05-16

Stripe (1)

  • stripe:in_1Q2acmeRoboticsRENEW Upcoming invoice $148,000 due 2026-06-12; auto-renew on. Prior invoice paid 9 days late (first late payment in 3y). · 2026-05-18

Zendesk (1)

  • zendesk:ticket_4821 Escalated ticket: 'pricing is becoming hard to justify vs. usage' — flagged to CSM, no reply in 5 days. · 2026-05-17

Empfohlene Maßnahme

exec save call Erwarteter Effekt: high

Three independent sources converged in the last week — a stalled HubSpot deal, an escalated pricing ticket, and an economic-buyer NPS detractor. The pattern is value-perception, not product failure, so an exec-to-exec ROI conversation before the 2026-06-12 invoice is the highest-leverage move.

zendesk:ticket_4821 nps:survey_2026q2_acme hubspot:deal_8841992

Verlängerungs-Zeitachse

  1. save_play 2026-05-21 exec_sponsor_intro

    Economic-buyer NPS detractor plus a stalled renewal deal — a value-perception problem, not product failure. An exec-to-exec ROI conversation before the 2026-06-12 invoice is the move.

  2. health_transition 2026-05-20 yellow → red

    Third independent degrade signal in a week: the HubSpot renewal deal slipped back to Negotiation while an escalated pricing ticket went unanswered for five days. Status drops to red — this account now needs an exec touch, not a CSM nudge.

  3. diary 2026-05-19 likely_churn

    Pattern hardened: pricing objection on the escalated ticket now corroborated by the economic-buyer NPS detractor. Reclassified likely_churn; recommending an exec save call.

  4. stakeholder 2026-05-17 last inbound 5d ago
  5. health_transition 2026-05-13 green → yellow

    First wobble: API usage flat MoM after twelve months of growth, and the prior invoice paid nine days late (first late payment in three years). Status moves green → yellow.

  6. outcome 2026-05-08 renewed
  7. diary 2026-04-24 at_risk

    Champion Maya O. flagged a leadership budget review this quarter. No hard signal yet, but worth watching ahead of the June renewal. Holding at_risk.

  8. diary 2026-04-12 standard

    Healthy baseline: usage steady, NPS promoter, invoices on time. No action — establishing the longitudinal record.

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