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Revisión Ejecutiva de Negocio

cus_cobalt_forge

ARR

$58000

Renueva

2026-07-07

Días para renovar

46

Clasificación

at risk

Esta cuenta tiene un riesgo de renovación elevado. Vigila los factores y la evidencia y ejecuta la acción recomendada para proteger la renovación.

Generado el 2026-07-21

Tendencia de salud de 25 semanas

Puntuación de señal semanal en 16 semanas observadas (más alta = mayor riesgo).

2026-02-02 · 55 · at risk 2026-02-09 · 57 · at risk 2026-02-16 · 56 · at risk 2026-02-23 · 58 · at risk 2026-03-02 · 60 · at risk 2026-03-09 · 59 · at risk 2026-03-16 · 61 · at risk 2026-03-23 · 60 · at risk 2026-03-30 · 62 · at risk 2026-04-06 · 61 · at risk 2026-04-13 · 61 · at risk 2026-04-20 · 62 · at risk 2026-04-27 · 61 · at risk 2026-05-04 · 61 · at risk 2026-05-11 · 61 · at risk 2026-05-18 · 61 · at risk
Probable abandono En riesgo Estándar Expansión

Desglose de factores de riesgo

Factor Peso Actual Contribución
payment history 0.40 0.30 0.120
usage trend 0.30 0.50 0.150
champion status 0.20 0.68 0.136
support sentiment 0.10 0.55 0.055
Puntuación total 0.461

Evidencia destacada

HubSpot (2)

  • hubspot:contact_cobalt_maya Champion Maya O. changed role to VP Engineering in the CRM; the primary admin seat was not reassigned for 18 days. · 2026-05-17
  • hubspot:hubspot:contact_cobalt_billing:hs_lastmodifieddate Billing contact's last CRM interaction was 16 days ago — no email open, meeting, or note since the reorg announcement. · 2026-05-06

Amplitude (1)

  • amplitude:amplitude:cus_cobalt_forge:event_count_30d Active-feature usage down 27% month-over-month after the Q1 reorg; the three core workflows that drove value last quarter went near-idle. · 2026-05-19

Segment (1)

  • segment:segment:cus_cobalt_forge:recent_event_types Engagement tracking dropout: Segment stopped receiving product events from 9 of 22 instrumented users over the last 14 days. · 2026-05-20

Stripe (1)

  • stripe:in_cobaltRENEW Upcoming invoice $58,000 due in 46 days; paid on time historically. · 2026-05-16

Zendesk (1)

  • zendesk:ticket_cobalt_3310 Escalated support ticket from billing contact: 'We're paying for 22 seats and barely using a third of them — I need to see the cost-per-seat justified before we renew.' · 2026-05-18

Acción recomendada

champion handoff session Impacto esperado: medium

A post-reorg adoption plateau across Amplitude and Segment, a billing contact gone quiet in the CRM, and an open cost-per-seat escalation — the signature of an orphaned account drifting toward churn. A structured handoff session re-seats ownership and re-justifies the spend before renewal.

amplitude:cus_cobalt_forge:event_count_30d hubspot:contact_cobalt_maya zendesk:ticket_cobalt_3310

Cronología de renovación

Aún no hay actividad registrada para esta cuenta.

Lo que estamos vigilando