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Revisão Executiva de Negócio

cus_cobalt_forge

ARR

$58000

Renova

2026-07-07

Dias para renovação

46

Classificação

at risk

Esta conta tem risco de renovação elevado. Observe os fatores e evidências e execute a ação recomendada para proteger a renovação.

Gerado em 2026-07-21

Tendência de saúde de 25 semanas

Pontuação de sinal semanal ao longo de 16 semanas observadas (mais alta = maior risco).

2026-02-02 · 55 · at risk 2026-02-09 · 57 · at risk 2026-02-16 · 56 · at risk 2026-02-23 · 58 · at risk 2026-03-02 · 60 · at risk 2026-03-09 · 59 · at risk 2026-03-16 · 61 · at risk 2026-03-23 · 60 · at risk 2026-03-30 · 62 · at risk 2026-04-06 · 61 · at risk 2026-04-13 · 61 · at risk 2026-04-20 · 62 · at risk 2026-04-27 · 61 · at risk 2026-05-04 · 61 · at risk 2026-05-11 · 61 · at risk 2026-05-18 · 61 · at risk
Provável cancelamento Em risco Padrão Expansão

Detalhamento dos fatores de risco

Fator Peso Atual Contribuição
payment history 0.40 0.30 0.120
usage trend 0.30 0.50 0.150
champion status 0.20 0.68 0.136
support sentiment 0.10 0.55 0.055
Pontuação total 0.461

Destaques de evidência

HubSpot (2)

  • hubspot:contact_cobalt_maya Champion Maya O. changed role to VP Engineering in the CRM; the primary admin seat was not reassigned for 18 days. · 2026-05-17
  • hubspot:hubspot:contact_cobalt_billing:hs_lastmodifieddate Billing contact's last CRM interaction was 16 days ago — no email open, meeting, or note since the reorg announcement. · 2026-05-06

Amplitude (1)

  • amplitude:amplitude:cus_cobalt_forge:event_count_30d Active-feature usage down 27% month-over-month after the Q1 reorg; the three core workflows that drove value last quarter went near-idle. · 2026-05-19

Segment (1)

  • segment:segment:cus_cobalt_forge:recent_event_types Engagement tracking dropout: Segment stopped receiving product events from 9 of 22 instrumented users over the last 14 days. · 2026-05-20

Stripe (1)

  • stripe:in_cobaltRENEW Upcoming invoice $58,000 due in 46 days; paid on time historically. · 2026-05-16

Zendesk (1)

  • zendesk:ticket_cobalt_3310 Escalated support ticket from billing contact: 'We're paying for 22 seats and barely using a third of them — I need to see the cost-per-seat justified before we renew.' · 2026-05-18

Ação recomendada

champion handoff session Impacto esperado: medium

A post-reorg adoption plateau across Amplitude and Segment, a billing contact gone quiet in the CRM, and an open cost-per-seat escalation — the signature of an orphaned account drifting toward churn. A structured handoff session re-seats ownership and re-justifies the spend before renewal.

amplitude:cus_cobalt_forge:event_count_30d hubspot:contact_cobalt_maya zendesk:ticket_cobalt_3310

Linha do tempo da renovação

Ainda não há atividade registrada para esta conta.

O que estamos observando