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Executive Business Review

cus_cobalt_forge

ARR

$58000

Renews

2026-07-07

Days to renewal

46

Classification

at risk

This account carries elevated renewal risk. Watch the factors and evidence below and run the recommended play to protect the renewal.

Generated 2026-07-21

25-week health trend

Weekly signal score across 16 observed weeks (higher = more at-risk).

2026-02-02 · 55 · at risk 2026-02-09 · 57 · at risk 2026-02-16 · 56 · at risk 2026-02-23 · 58 · at risk 2026-03-02 · 60 · at risk 2026-03-09 · 59 · at risk 2026-03-16 · 61 · at risk 2026-03-23 · 60 · at risk 2026-03-30 · 62 · at risk 2026-04-06 · 61 · at risk 2026-04-13 · 61 · at risk 2026-04-20 · 62 · at risk 2026-04-27 · 61 · at risk 2026-05-04 · 61 · at risk 2026-05-11 · 61 · at risk 2026-05-18 · 61 · at risk
Likely churn At risk Standard Expansion

Risk factor breakdown

Factor Weight Current Contribution
payment history 0.40 0.30 0.120
usage trend 0.30 0.50 0.150
champion status 0.20 0.68 0.136
support sentiment 0.10 0.55 0.055
Total score 0.461

Evidence highlights

HubSpot (2)

  • hubspot:contact_cobalt_maya Champion Maya O. changed role to VP Engineering in the CRM; the primary admin seat was not reassigned for 18 days. · 2026-05-17
  • hubspot:hubspot:contact_cobalt_billing:hs_lastmodifieddate Billing contact's last CRM interaction was 16 days ago — no email open, meeting, or note since the reorg announcement. · 2026-05-06

Amplitude (1)

  • amplitude:amplitude:cus_cobalt_forge:event_count_30d Active-feature usage down 27% month-over-month after the Q1 reorg; the three core workflows that drove value last quarter went near-idle. · 2026-05-19

Segment (1)

  • segment:segment:cus_cobalt_forge:recent_event_types Engagement tracking dropout: Segment stopped receiving product events from 9 of 22 instrumented users over the last 14 days. · 2026-05-20

Stripe (1)

  • stripe:in_cobaltRENEW Upcoming invoice $58,000 due in 46 days; paid on time historically. · 2026-05-16

Zendesk (1)

  • zendesk:ticket_cobalt_3310 Escalated support ticket from billing contact: 'We're paying for 22 seats and barely using a third of them — I need to see the cost-per-seat justified before we renew.' · 2026-05-18

Recommended play

champion handoff session Expected lift: medium

A post-reorg adoption plateau across Amplitude and Segment, a billing contact gone quiet in the CRM, and an open cost-per-seat escalation — the signature of an orphaned account drifting toward churn. A structured handoff session re-seats ownership and re-justifies the spend before renewal.

amplitude:cus_cobalt_forge:event_count_30d hubspot:contact_cobalt_maya zendesk:ticket_cobalt_3310

Renewal timeline

No activity on record for this account yet.

What we're watching