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Revisão Executiva de Negócio

cus_northbridge_data

ARR

$44000

Renova

2026-08-04

Dias para renovação

74

Classificação

expansion

Esta conta mostra sinais de expansão. As evidências apontam para uma oportunidade pronta para compra; comece pela ação recomendada.

Gerado em 2026-07-21

Tendência de saúde de 25 semanas

Pontuação de sinal semanal ao longo de 14 semanas observadas (mais alta = maior risco).

2026-02-16 · 44 · at risk 2026-02-23 · 41 · at risk 2026-03-02 · 38 · at risk 2026-03-09 · 36 · standard 2026-03-16 · 33 · standard 2026-03-23 · 31 · standard 2026-03-30 · 28 · standard 2026-04-06 · 26 · expansion 2026-04-13 · 24 · expansion 2026-04-20 · 22 · expansion 2026-04-27 · 20 · expansion 2026-05-04 · 19 · expansion 2026-05-11 · 18 · expansion 2026-05-18 · 18 · expansion
Provável cancelamento Em risco Padrão Expansão

Detalhamento dos fatores de risco

Fator Peso Atual Contribuição
payment history 0.40 0.12 0.048
usage trend 0.30 0.18 0.054
champion status 0.20 0.16 0.032
support sentiment 0.10 0.22 0.022
Pontuação total 0.156

Destaques de evidência

HubSpot (1)

  • hubspot:deal_7720144 New deal auto-created: 'Northbridge — Platform expansion' ($60k) sourced from product-qualified signal. · 2026-05-20

Slack (1)

  • slack:C04NBR/p1716290400 Eng lead: 'we're rolling the workflow engine out to the data team next — can we get 10 more seats?' · 2026-05-19

Stripe (1)

  • stripe:in_1Q2northbridgeEXP MRR up 24% MoM on seat overages; three add-on line items appeared this cycle. · 2026-05-17

Ação recomendada

expansion pitch Impacto esperado: high

Seat overages on Stripe plus an explicit Slack request for more seats plus a product-qualified HubSpot deal — every signal points the same direction. This is a ready-to-buy expansion, not a save; lead with the multi-team rollout.

stripe:in_1Q2northbridgeEXP slack:C04NBR/p1716290400

Linha do tempo da renovação

  1. save_play 2026-05-20 expansion_pitch

    Seat overages on Stripe plus an explicit Slack request for more seats plus a product-qualified HubSpot deal — a ready-to-buy expansion. Lead with the multi-team rollout.

  2. health_transition 2026-05-16 yellow → green

    MRR up 24% MoM on seat overages and three new add-on line items this cycle. Status improves to green — momentum is up.

  3. diary 2026-05-11 expansion

    Eng lead asked for ten more seats for the data team. Classifying expansion; routing an expansion pitch.

O que estamos observando