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Executive Business Review

cus_mailroom_inc

ARR

$72000

Renews

2026-06-02

Days to renewal

11

Classification

likely churn

This account is showing strong churn signals ahead of renewal. The factors and evidence below converge on a value-perception risk; act on the recommended play before the renewal date.

Generated 2026-07-21

25-week health trend

Weekly signal score across 12 observed weeks (higher = more at-risk).

2026-03-02 · 34 · at risk 2026-03-09 · 38 · at risk 2026-03-16 · 41 · at risk 2026-03-23 · 40 · at risk 2026-03-30 · 47 · at risk 2026-04-06 · 55 · likely churn 2026-04-13 · 59 · likely churn 2026-04-20 · 63 · likely churn 2026-04-27 · 70 · likely churn 2026-05-04 · 76 · likely churn 2026-05-11 · 79 · likely churn 2026-05-18 · 84 · likely churn
Likely churn At risk Standard Expansion

Risk factor breakdown

Factor Weight Current Contribution
payment history 0.40 0.48 0.192
usage trend 0.30 0.90 0.270
champion status 0.20 0.55 0.110
support sentiment 0.10 0.60 0.060
Total score 0.632

Evidence highlights

Amplitude (1)

  • amplitude:amp_evt_mailroom MAU dropped 31% over the last 14 days — daily active accounts fell from 412 to 284. · 2026-05-17

HubSpot (1)

  • hubspot:deal_mailroom_77 Billing contact Priya M. viewed the competitor comparison page twice; renewal deal untouched for 12 days. · 2026-05-18

Stripe (1)

  • stripe:in_mailroomRENEW Upcoming invoice $72,000 due in 11 days; auto-renew on. · 2026-05-19

Recommended play

renewal discount offer Expected lift: medium

A 31% usage collapse plus an economic buyer actively shopping competitors, 11 days before a $72k renewal. The lever is a value+price reset conversation before the invoice posts.

amplitude:amp_evt_mailroom hubspot:deal_mailroom_77

Renewal timeline

No activity on record for this account yet.

What we're watching