Executive Business Review
ARR
$72000
Renews
2026-06-02
Days to renewal
11
Classification
likely churn
This account is showing strong churn signals ahead of renewal. The factors and evidence below converge on a value-perception risk; act on the recommended play before the renewal date.
Generated 2026-07-21
Weekly signal score across 12 observed weeks (higher = more at-risk).
| Factor | Weight | Current | Contribution |
|---|---|---|---|
| payment history | 0.40 | 0.48 | 0.192 |
| usage trend | 0.30 | 0.90 | 0.270 |
| champion status | 0.20 | 0.55 | 0.110 |
| support sentiment | 0.10 | 0.60 | 0.060 |
| Total score | 0.632 |
Amplitude (1)
HubSpot (1)
Stripe (1)
A 31% usage collapse plus an economic buyer actively shopping competitors, 11 days before a $72k renewal. The lever is a value+price reset conversation before the invoice posts.