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Executive Business Review

cus_northbridge_data

ARR

$44000

Renews

2026-08-04

Days to renewal

74

Classification

expansion

This account is showing expansion signals. The evidence below points to a ready-to-buy opportunity; lead with the recommended play.

Generated 2026-07-21

25-week health trend

Weekly signal score across 14 observed weeks (higher = more at-risk).

2026-02-16 · 44 · at risk 2026-02-23 · 41 · at risk 2026-03-02 · 38 · at risk 2026-03-09 · 36 · standard 2026-03-16 · 33 · standard 2026-03-23 · 31 · standard 2026-03-30 · 28 · standard 2026-04-06 · 26 · expansion 2026-04-13 · 24 · expansion 2026-04-20 · 22 · expansion 2026-04-27 · 20 · expansion 2026-05-04 · 19 · expansion 2026-05-11 · 18 · expansion 2026-05-18 · 18 · expansion
Likely churn At risk Standard Expansion

Risk factor breakdown

Factor Weight Current Contribution
payment history 0.40 0.12 0.048
usage trend 0.30 0.18 0.054
champion status 0.20 0.16 0.032
support sentiment 0.10 0.22 0.022
Total score 0.156

Evidence highlights

HubSpot (1)

  • hubspot:deal_7720144 New deal auto-created: 'Northbridge — Platform expansion' ($60k) sourced from product-qualified signal. · 2026-05-20

Slack (1)

  • slack:C04NBR/p1716290400 Eng lead: 'we're rolling the workflow engine out to the data team next — can we get 10 more seats?' · 2026-05-19

Stripe (1)

  • stripe:in_1Q2northbridgeEXP MRR up 24% MoM on seat overages; three add-on line items appeared this cycle. · 2026-05-17

Recommended play

expansion pitch Expected lift: high

Seat overages on Stripe plus an explicit Slack request for more seats plus a product-qualified HubSpot deal — every signal points the same direction. This is a ready-to-buy expansion, not a save; lead with the multi-team rollout.

stripe:in_1Q2northbridgeEXP slack:C04NBR/p1716290400

Renewal timeline

  1. save_play 2026-05-20 expansion_pitch

    Seat overages on Stripe plus an explicit Slack request for more seats plus a product-qualified HubSpot deal — a ready-to-buy expansion. Lead with the multi-team rollout.

  2. health_transition 2026-05-16 yellow → green

    MRR up 24% MoM on seat overages and three new add-on line items this cycle. Status improves to green — momentum is up.

  3. diary 2026-05-11 expansion

    Eng lead asked for ten more seats for the data team. Classifying expansion; routing an expansion pitch.

What we're watching