CEO BRIEF · ONE PAGE
Tidewater Goods Co.
April 2026 · E-commerce
Composed from the reviewed close. Same facts as the management report — one page.
What happened
- Inventory turns eased to 6.3x from 6.9x — the container that cleared customs early pushed DIO to 58 days and ~$96K of cash is in stock ahead of the planned launch. Turns are still healthy for DTC, but the pre-buy moved cash three weeks earlier than modelled.
- Blended CAC rose to $31.50 from $28.20 — the Meta CPM step-up and a softer creative cycle lifted acquisition cost. The worker scored it iOS-attribution noise; the supervisor saw a sustained CPM trend, so it routed to your inbox to decide on the budget mix.
- Orders held at 14,300 vs the 13,800 plan — the post-purchase email flow lifted the repeat-purchase rate to 37% and the bundle offer raised AOV without extra ad spend, so contribution margin rose on flat acquisition cost.
The numbers
Cash status
Cash-positive
Revenue
$856,000
+$20,000 · +2.4% vs plan
Monthly outflow
$788,000
+$16,000 · +2.1% vs plan
Gross margin
48.0%
DSO / DPO (days)
4 / 36
What to expect
Cash $364,000 today → $171,645 in week 13; the lowest point is $73,402 in week 5. No cash-floor breach inside the horizon.
What needs your decision
· Inventory turns eased to 6.3x from 6.9x — the container that cleared customs early pushed DIO to 58 days and ~$96K of cash is in stock ahead of the planned launch. Turns are still healthy for DTC, but the pre-buy moved cash three weeks earlier than modelled. — You · 05 Jun